Nutappex-LP
An A5 landscape visual aid that helps a medical representative explain liposomal iron in under two minutes, with every claim laid out clearly.
The challenge
A medical representative gets a short window with a doctor. The visual aid for Nutappex-LP, a liposomal iron product, had to explain what makes it different, show supporting information and fit in a bag, all on an A5 landscape page.
Too much text and the doctor stops reading. Too little and the claims are unclear.
Our approach
We ordered the content the way a conversation goes: the problem, how the product works, then the evidence. Each idea got its own panel with a short headline, and the dense text was moved into a clean reference area.
We designed with separate image layers so the team could export panels for CorelDRAW and for the printer.
The solution
The final visual aid is a scannable landscape layout with strong hierarchy, consistent icons and a calm colour palette. Assets were delivered as separate PNG layers plus print-ready files, which let the in-house team adapt it later.
The work
