Saanvi Studio
A label identity, hang tags, packaging and an online store for an ethnic-wear designer moving from Instagram DMs to a real shop.
The challenge
Saanvi Studio sells handcrafted ethnic wear and took every order through Instagram messages. Customers loved the clothes but asked the same questions over and over: sizes, delivery time, return policy.
The label looked different on every post, and parcels went out in plain brown paper.
Our approach
We started with the garments. Fabric, block-print patterns and stitching details came first, then the logo was drawn to feel hand-made, not corporate: a monogram with a slightly irregular, printed edge.
The store was planned around the questions in her inbox, so size charts, delivery times and returns sit right where the customer needs them.
The solution
A monogram and wordmark, woven labels and hang tags, tissue paper and mailer boxes, a seasonal lookbook layout, and a fast online store with size guides, simple checkout and WhatsApp order support.
The work
