Harit Kisan Naturals
Brand, labels and a simple ordering site for a farmer collective selling fresh and processed produce directly to city homes.
The challenge
Harit Kisan Naturals is a small collective of farmers growing vegetables, pulses and millets without heavy chemicals. They sold through local mandis at wholesale rates, while city customers paid three times more for products that were no fresher.
To sell direct, the collective needed to be believable: where the food comes from, who grew it, and how to order it.
Our approach
Trust was the whole job, so we put the farmers on the pack. Every label carries the village, the grower's name and the harvest month. The logo is a leaf sprouting from a field line, plain enough to stamp on a jute sack.
The ordering flow stays on WhatsApp because that is where customers already are. The website simply shows what is in season and takes the order to a prepared message.
The solution
A logo and identity guide, labels for crates, pouches and jars with a QR code to each grower's story, a seasonal price-list template, a light website with a weekly harvest list, and a WhatsApp ordering flow that fills in the basket for the customer.
The work
