Lekha Cloud
Brand, app screens and a launch website for a billing app built for small shopkeepers, kept simple enough for a first-time smartphone user.
The challenge
Lekha Cloud is a billing and stock app for small shops. The software worked, but the screens looked like a business tool for accountants and the website spoke in jargon. Shopkeepers who tried it gave up on the first screen.
The product had to feel as easy as writing a bill on a pad, and the brand had to feel friendly, not corporate.
Our approach
We shadowed two shopkeepers making bills during a busy evening. They wanted big buttons, local language labels and nothing that needed a manual. We cut the first screen down to three actions: new bill, add stock, see today.
The brand follows the same idea: a rounded ledger mark, warm yellow on deep blue, and plain words everywhere.
The solution
A logo and brand guide, a redesigned set of core app screens, a launch website that explains the product in three short steps, a 60-second explainer video, and a set of ready-made posts for the first month after launch.
The work
