Bicasa-Fe
Promotional design and clean vector artwork for a haematinic tablet range, made to be printed, shared with doctors and reused across formats.
The challenge
A haematinic tablet brand needed a promotional design that would be handed to doctors and chemists, and also reused on packs, posters and digital posts. The existing artwork existed only as a flattened image, so every new format meant rebuilding it from scratch.
The design had to look credible to a medical audience without feeling cold.
Our approach
We rebuilt the design as a layered vector file, same to same, so nothing about the approved look changed but everything became editable. Colours, type and the tablet illustration were separated into clean objects.
Then we tested the layout at the sizes it would actually be used: a doctor's visual aid, a shelf strip and a social post.
The solution
The team now has EPS and SVG masters they can resize without losing quality, plus ready exports for print and screen. A new variant takes minutes instead of days, and every piece matches the approved original exactly.
The work
