Marg Logistics
A sturdier identity, truck branding and a quote-first website for a regional transport company that wanted bigger customers.
The challenge
Marg Logistics runs a reliable regional fleet, but its trucks carried a hand-painted name and phone number and its company profile was a forwarded PDF. Larger manufacturers wanted a transporter that looked organised before they would send a first load.
The brand needed to say speed and trust, and be seen on the highway by the people who book freight.
Our approach
We started with the truck, because that is the company's biggest billboard. The design had to be read from far away, at speed, and survive dust and repainting.
The logo became a bold road-marker arrow, and the livery uses large blocks of colour with the phone number sized to read from the next lane. The website opens with a quote form, since that is what a buyer wants to do first.
The solution
A logo and brand guide, a truck livery kit for three body types, driver ID cards, invoice and challan stationery, a company profile deck, and a quick website with routes served, fleet details and a quote form.
The work
