Shriuma Steel
A corporate website for a steel group whose brands needed one clear home, so dealers and builders find the right product and contact quickly.
The challenge
Shriuma Steel is the parent company of several steel brands, but online there was no single place that explained the group, its products and how a dealer or contractor could reach them. Buyers searching for steel suppliers were landing on competitors.
The site needed to look as solid as the product and load fast on site-office phones.
Our approach
We mapped what a buyer wants to know in the first ten seconds: what you make, where you supply, and who to call. The structure puts brands, product ranges and enquiry options one click apart, in plain language.
Content and page titles were written around the searches buyers actually make, so SEO was built in from the first draft.
The solution
A fast, mobile-first WordPress website with a clear brand hierarchy, product pages, a dealer enquiry form and WhatsApp contact. It is easy for the team to update and set up for search from day one.
The work
