Aashray Residences
A launch identity, sales brochure and hoardings for a mid-size housing project, so the first site visit already felt like a home people trusted.
The challenge
Aashray Residences is a new 2 and 3 BHK project from a family builder who had delivered well but never branded anything. Buyers comparing projects saw the same blue-and-gold brochures, the same stock skyline and the same promises.
The builder needed a project name people could remember, a look that said calm and reliable, and a sales kit the site team could use from day one.
Our approach
We started on the site, not on the screen. We walked the plot, talked to the sales team about the questions buyers repeat, and noted what families ask about first: light, parking, distance to school and who the builder is.
The identity grew from the balconies in the plan: a simple arch that works as a logo, a window and a doorway. Colours stay warm and earthy so the project looks lived in, not like a render.
The solution
A logo and brand sheet, a 16-page brochure with floor plans that are easy to read, hoardings and site-gate signage, a one-page project website with an enquiry form and a WhatsApp number on every page, and a template for the weekly construction update post.
The work
