Gyanankur Classes
A friendlier identity and admission campaign for a neighbourhood coaching institute competing with big-city chains.
The challenge
Gyanankur Classes has taught students for ten years in a small town, with good results and almost no visible brand. Every June, parents compared it with large coaching chains that had bigger hoardings and slicker ads.
The institute did not want to copy the chains. It wanted parents to see in two seconds that this was the place where teachers know your child's name.
Our approach
We sat in on a class and spoke to three parents. The same words kept coming up: personal attention, regular tests, teachers who pick up the phone. That became the whole message.
The mark is a seedling growing out of an open book, drawn simply so it also works as a stamp on report cards. Photography stays real: actual classrooms and actual students, with permission, never stock smiles.
The solution
A logo and colour system, letterhead and receipt books, an admission flyer and banner set, report-card and test-paper templates, a monthly social media calendar with result posters, and a simple website with batch timings, fees and a WhatsApp enquiry button.
The work
