Branding a new business in Pune: what to do in the first 90 days
A practical 90-day plan for branding a new business in Pune: positioning, name check, logo, a simple identity, packaging or website, and how to be found locally.
Read articleBranding is the complete system behind how a company looks, sounds and is understood: positioning, name, voice, colour, typography and visual language. We are a branding studio in Pune that turns these into one identity and a guidelines document your team can follow without calling us every week.

Branding is everything a customer feels before they read a word. We start with questions: who buys from you, why they pick you over the next supplier, and what they should feel when your pack is on the shelf or your name comes up in a search.
Then we design the identity so that the logo, packaging, website, brochures and posts all say the same thing in the same way. The result is a company that looks established and is easier to remember.
Brochure, website and packs that seem to come from three different businesses.
A new product range, a new city or a new customer group that needs a clear story from the first day.
Sales reps, dealers and agencies that need rules to follow so the brand stays intact.
You always know what stage we are at, what we need from you, and when you will see the next thing.
A call or a WhatsApp chat about your business, your buyers and your competitors.
We turn that into a clear direction and a few rough routes. You pick the one that feels right.
Full design in rounds. Two to three revision rounds are part of every quote.
Final files, source files and a short guide so your team and vendors use them correctly.
Do not see yours here? Message us on WhatsApp and we will answer the same day.
A logo is one mark. A brand identity is the whole system around it: positioning, voice, colour palette, typography, layouts and rules. The logo is one part of the identity.
A full brand identity with guidelines takes five to eight weeks depending on how quickly feedback comes in.
Yes. Every identity project ends with a brand guidelines document covering logo use, colours, fonts, layouts and examples, so your team and printers use the brand correctly.
A practical 90-day plan for branding a new business in Pune: positioning, name check, logo, a simple identity, packaging or website, and how to be found locally.
Read articleA brand guidelines document keeps your logo, colours and layouts consistent across vendors and staff. Here is what a useful one contains and how to keep it usable.
Read articleA decision guide for business owners: what to check in portfolios, which questions reveal how an agency really works, and the red flags that predict a bad project.
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