Branding a new business in Pune: what to do in the first 90 days
A practical 90-day plan for branding a new business in Pune: positioning, name check, logo, a simple identity, packaging or website, and how to be found locally.
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The studio journal · Pune
Field notes from the design desk.
Plain-spoken writing on logos, packaging, websites and search, for business owners who have to brief, buy and approve design. From a studio that designs for pharma, food, industrial and local businesses.
Latest insights
Pharma packaging design in Pune: how to choose and work with a local studio
What a pharma company should look for in a packaging design studio in Pune: approved-text handling, range systems, print-ready files and a clear approval process.
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Website design cost in Pune: what decides the price
Website quotes in Pune vary widely because the scope varies. Here is what changes the price, what to ask for in a quote and how to avoid paying twice.
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Brand guidelines: what to include so your team and printers get it right
A brand guidelines document keeps your logo, colours and layouts consistent across vendors and staff. Here is what a useful one contains and how to keep it usable.
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Pharma visual aid design: what makes a leave-behind or detailing aid work
How to plan a pharma visual aid or leave-behind leaflet: one message per page, readable references, a clean claim hierarchy and a review process your medical team can sign off.
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How much does logo design cost in India? What decides the price
Logo prices in India range from almost nothing to a very large amount. Here is what actually changes the price, what to ask for in a quote, and how to avoid paying twice.
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How AI search and answer engines change what your website needs
AI answer features summarise the web before anyone clicks. Here is what that changes for a small business website, and the practical steps that still matter.
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Planning a brand video that actually gets finished: briefs, footage and edit rounds
Why business videos stall, and how a clear brief, organised footage and a limited review process get a brand video from idea to published.
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A simple monthly social media content plan for a small business
A realistic monthly content calendar for a small business: content pillars, a weekly rhythm, a batching routine and the few numbers worth tracking.
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Local SEO for service businesses in Pune: a practical first-90-days plan
A step-by-step 90-day plan for a Pune service business to get found in local search: Google Business Profile, service pages, reviews, citations and tracking.
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Website redesign checklist: what to fix, what to keep and how not to lose your Google traffic
A redesign can raise enquiries or quietly wipe out your search traffic. This checklist covers what to audit first, what to keep, and how to launch without losing rankings.
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How to design a food or FMCG pack that stands out on a crowded shelf
Shelf impact is decided in about three seconds. Here is how to plan hierarchy, colour, flavour variants and mandatory information so a food or FMCG pack gets picked up.
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How we write
Useful before promotional.
- 01
Written for the person who signs off
Every article answers a question a business owner, marketing head or procurement manager really asks before buying design.
- 02
No invented numbers
We do not publish made-up statistics. Where a rule or standard matters, we link to the official source so you can check it yourself.
- 03
From the studio's own services
Topics follow what we design every week: logos, brand identity, packaging, websites, search, social media and video.