How to choose a branding agency in India: questions to ask and red flags
A decision guide for business owners: what to check in portfolios, which questions reveal how an agency really works, and the red flags that predict a bad project.
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The studio journal · Pune
Field notes from the design desk.
Plain-spoken writing on logos, packaging, websites and search, for business owners who have to brief, buy and approve design. From a studio that designs for pharma, food, industrial and local businesses.
Latest insights
Pharma packaging design: a layout and review checklist before artwork goes to print
A practical checklist for pharma cartons and labels: hierarchy, variant differentiation, regulatory text space, print zones and proof stages, so artwork is right the first time.
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How a logo design project works: stages, timelines and what you approve
From brief to final vector files: the stages of a professional logo project, what you are asked to approve at each one, and how to keep it on schedule.
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Logo vs brand identity vs branding: what is the difference?
A logo is one mark, a brand identity is the system around it, and branding is how the whole company is understood. Here is how they differ and which one you need first.
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How we write
Useful before promotional.
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Written for the person who signs off
Every article answers a question a business owner, marketing head or procurement manager really asks before buying design.
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No invented numbers
We do not publish made-up statistics. Where a rule or standard matters, we link to the official source so you can check it yourself.
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From the studio's own services
Topics follow what we design every week: logos, brand identity, packaging, websites, search, social media and video.