Branding a new business in Pune: what to do in the first 90 days
A practical 90-day plan for branding a new business in Pune: positioning, name check, logo, a simple identity, packaging or website, and how to be found locally.
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The studio journal · Pune
Branding & Identity notes.
Logos, brand identity and guidelines. All articles
Branding & Identity
Brand guidelines: what to include so your team and printers get it right
A brand guidelines document keeps your logo, colours and layouts consistent across vendors and staff. Here is what a useful one contains and how to keep it usable.
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How a logo design project works: stages, timelines and what you approve
From brief to final vector files: the stages of a professional logo project, what you are asked to approve at each one, and how to keep it on schedule.
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Logo vs brand identity vs branding: what is the difference?
A logo is one mark, a brand identity is the system around it, and branding is how the whole company is understood. Here is how they differ and which one you need first.
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